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What is cold email? (Definitive guide 2022)

There are a number of reasons why cold email is such a popular method for B2B communication. One of the most important is that, according to research, 80% of people prefer sales representatives to contact them via email. Cold emails also offer the advantage of being able to reach potential leads anywhere in the world, which expands the potential customer base significantly. Additionally, cold emailing is a continuous and friendly process that can turn cold leads into potential customers. However, one of the challenges that sales representatives and marketers face is getting a good response rate for their campaigns. At Xemaildeliver, we have seen some cold email campaigns that perform extremely well, and some that are not so successful. In order to maximize the chances of success, it is important to understand the various factors that can affect response rates.


Cold Emails :

As the name suggests, cold emailing is a process towards lead generation. You start with building a relationship and slowly move towards converting them into valuable customers. The biggest advantage of cold emailing is that it is highly targeted. That means you’re only focusing on an audience who are interested in your product/service. You can reach out to the prospects and make them aware about your product/service.


This method is extremely beneficial for start-ups and small businesses who have a limited budget and resources. It is a cost-effective way to reach out to your target audience and create a rapport with them. Cold emailing can be used to build relationships, generate leads, and even close sales. With a well-crafted cold email, you can open the door to new opportunities and create a lasting impression with your prospects.


How to write cold emails?

Writing cold emails can seem daunting at first, but there are a few simple tips you can follow to make the process easier. First, make sure you have a clear purpose for your email. What are you trying to achieve? Once you know your goal, you can start crafting your email. Keep your message short and to the point, and make sure you include a call to action.


To make your email stand out, personalize it as much as possible. Mention something you know about the recipient, or why you're reaching out. And finally, don't forget to follow up! A polite follow-up email can go a long way.


What are cold emailing tools?

A cold emailing tool helps you in your outreach campaign. You can draft, create, and send your cold email campaign using the cold emailing tool. Sending a cold email manually is a time-consuming task and it also limits you from explore features that can help you to send an effective campaign. That’s why it is recommended to use a cold emailing tool. There are plenty of tools out there. Here are some features you should look for while picking a cold emailing tool:


Email list and contact management – It is not enough just to find the right people to outreach to, you also need to manage and categorize it. Exactly what people to send the email, at what time, with what salutation, all these questions are answered with a good email list and contact management.


Email deliverability- The tool must have maximum features to ensure your email lands in the primary inbox. If your emails land in the spam folder, you might not be able to achieve your desired goal.


Adding follow-ups (steps) – Follow-up steps can play a big role in cold emailing. The tool should give you the ease of sending a timely follow-up. Your prospect will rarely respond to your first email.


Recipient engagement Data – To understand how effective your cold email campaign (sequence) is, you need to have the engagement data. A good tool must provide you with this information. Information like: Open rate – Total number of recipients who opened the email Response rate– Total number of recipients who responded Bounced rate- Total number of emails bounced

For Cold Email templates or support & guidance, Xemaildeliver is powerful tool that helps you send highly-personalized sequences to close more leads and improve your email productivity.

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