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What is Domain Authority and why is it important? Domain Authority and Email Marketing

Updated: Aug 21, 2022

Sending an email only to have it end up in someone's spam folder is frustrating. You put time and effort into crafting a great message, only to have it go to waste. But there are a few things you can do to help avoid this. First, make sure you're using an ESP that has good deliverability. Second, scrub your list to remove any inactive or unengaged contacts. And finally, test your email before you send it to make sure it isn't being flagged as spam.



We have all undoubtedly been in a situation where we feel frustrated because our marketing emails get sent to spam. I have heard all the reasons as to why this happens, but did you know that it could be due to your Domain Authority? Domain Authority, while very important, is not a popular topic among business owners. However, understanding it is essential in order to make sure that your emails end up in the inbox rather than spam.


Domain Authority, or DA, is a term used by MOZ to define the strength of a website. This ranking is important because it determines how well a website will do on search engine results pages. So while Domain Authority is mostly used in relation to Search Engine Optimization, it's also important to realize that your url and email addresses all play into your DA ranking. It's important to understand that your ISP uses a filter to detect spam email. If your domain is flagged as spam, that's why your marketing emails might end up in the spam folder instead of the inbox.


So how do you make sure that your emails will be seen by your prospects? Below are my top tips to building your authority and have your emails go right to the inbox of those interested in your services: Get your emails opened : The more often your email recipients open up and read your messages, the more authority and trust you will gain from them. Because of this, it is crucial to keep track of your open rate and make a consistent effort to improve it. A great way to get people to open your emails more frequently is by using eye-catching and interesting subject lines. Click here for a free resource on how to write subject lines that will grab attention.

Unsubscribes and spam reports matter : ISP's are a bit like the bouncers of the internet world. They weed out the emails that come from senders with high numbers of unsubscribes and spam. To make sure your emails get through, be sure that anyone you're sending them to have opt-in and given consent to receive emails from you.


Follow a regular schedule : A regular email marketing schedule is critical for success. By keeping a consistent email cadence, you can better measure results, stay top of mind with your subscribers, and improve your deliverability.


Purge your list! : Sending emails to people who no longer use that email address is a lot like talking to a brick wall. You might feel like you're getting somewhere, but you're not. Not only will your bounce-back rate increase if you're sending to non-existent users, but people who have never opened your email (or haven't in months) can hurt your authority. It's important to periodically remove inactive contacts from your list, especially if you're paying for them in your CRM.


Hard bounces are the biggest hit : Hard bounces are a big issue when it comes to email deliverability. These can trigger ISP filtering and blocking on your IP very quickly. To avoid hard bounces, make sure you're using a accurate email list and that your sending IP is in good standing with the ISP.


Does your email address matter : Recently, I've gotten a lot of questions about how to set up the FROM email address. It's best to avoid using generic email addresses like info@, customerservice@, no-reply@, etc. Instead, use a real person's name or create an email account just for this purpose. This will help improve deliverability and increase your open rates.


SSL Certification : The final tip I have for you today has to do with website security. Make sure you have a current SSL certificate on your site (you can tell by looking for the https:// in your URL). This is important for two reasons: first, it's a common red flag for website visitors, and second, it will help keep your site secure.


You might be thinking that adding more tasks to your to-do list is the last thing you need, but implementing one or more of these tips can really improve your Domain Authority. Over time, this will have a great impact on how you are showing up in search engines and inboxes. So, even though it may seem like you're adding to your workload in the short run, the long-term benefits are worth it.


If you want to start improving your domain authority and email marketing strategy, I'm here to help. Just click here to set up a time to chat, and we'll get your business moving forward.

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